Phenomenal Announces Sponsorship of Premiere Atlantic Canadian Crossfit Event

Phenomenal Announces Sponsorship of Premiere Atlantic Canadian Crossfit Event

Athlete News

Phenomenal has joined forces with the Blizzard Beatdown as a co-title sponsor for this year’s event- January 28 & 29th at the Moncton Coliseum.

Hosted by Crossfit Dieppe, the Blizzard Beatdown is a fitness competition where 300 athletes and volunteers compete in up to 6 workouts, with prizes awarded based on judged scores during the event.    

“We’re thrilled to be involved this year in the co-title sponsor role (with Gorila Fitness)” says Phenomenal co-owner Dave Williamson. “The Blizzard Beatdown brings out not only the best athletes in Crossfit, but also blends a great atmosphere with intense competition. Our goal is to be able to share that feeling online, and invite viewers to become a part of the action- even if that’s from the couch in their living room”.

Phenomenal comes aboard with their recently developed Phenomenal Live technology, which provides the ability to stream live media through multiple cameras. The live experience will include up to 4 angles of the competition floor, along with a Cool-down and Update Show, as well as a 360 degree camera and commentary.

“Essentially, we were inspired by Crossfit’s major network productions, and believed a similar broadcast could be created on a more local level. Our Phenomenal Live platform was a great fit for the event, and we’re really happy to be working with the organizers to make this a fantastic in-person and online experience”.

With over 30 local affiliates in Atlantic Canada, Crossfit has risen to the height of mainstream popularity for it’s ability to blend physical fitness, community, and competition. Originating in California during the early 2000’s, the constantly varied fitness mantra has grown internationally, with over 13,000 affiliated gyms and 200,000 participants registered last year in the Crossfit Open competition.

Dave, who competed in last year’s Blizzard Beatdown, says he will be on the sidelines controlling production during this year’s event.

“Oh, I’m definitely disappointed not to be competing this year”, he maintains, “but you’ll probably find me trying to fit in a couple quick burpees in between commercial breaks”.


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