20-year old ski sensation Emma Stevens has chosen Phenomenal Sports Marketing to represent her athletic management needs.
Born in Hilden, NS, Emma is the premiere rising star in freestyle skiing, being the first male or female athlete in Atlantic Canada to make a national development team in the slopestyle genre.
“2016 was a huge year for me, on and off the slopes” says Emma. “I put a lot of hard work into my training, and was really happy with the results. My coaches and support team have been instrumental, so I can’t thank them enough for their contribution to my career”.
Emma finished the season ranked 3rd overall in both the Nor-Am Series and Canadian Open Tour circuits, taking 2nd place in the Canada Cup and 3rd place finish in the Nor-Am cup. All told, her results solidified a 6th overall Canadian ranking and a spot on the national development team- quite a feat for someone her age.
To support her career, Emma put in long hours outside of training to help with her family business. Both of her parents are plumbers, sometimes travelling up to 4 hours a day to jobs across the province.
“It’s definitely been hectic”, she comments, “but the costs of competition require a source of income beyond government funding. Plus, I have a chance to get my hands dirty- so it’s actually been kinda fun”.
Currently she’s in the midst of pre-season training, recently completing ventures to New Zealand, Calgary and the Yukon. Next stops on her schedule include trips to Sunday River, Maine and Whistler, BC, before competitions take full swing in late January 2017.
“I’m really excited and prepared for the upcoming season”, says Emma, “and also feel that working with Phenomenal will really help my development for sponsorships and overall athletic awareness”.
“The alignment with Phenomenal comes at a great time for both parties”, says Dave Williamson, co-owner of Phenomenal Sports Marketing. “Emma has caught the ski community’s attention with her freestyle skills, while our company has been gaining tremendous momentum in the past few months. We’re very happy to be working with Emma- she’s driven, hard working and ‘in it to win it’- we want to see her succeed at the highest level”.
The company started by Dave Williamson and William Szubielski has approached the regional sports market by developing a suit of services for athletes, coaches, sport organizations and brands interested in aligning with sport. It’s a niche market, that Dave thinks holds tremendous potential.
“Oh, it’s definitely been some very early mornings” says Dave. “But working with athletes is pretty inspiring- and you can’t let them get up before you, or it’s a game of catch-up all day”.
From here, Emma plans to continue her competitions on the Nor-Am Series and Canadian Open Tour, potentially competing in World-Cup events for the first time, and edge closer to an olympic team spot down the road.
“It’s all one step at a time” she says. “And right now it’s about working hard and inviting people to join my journey. Although I’m also on call if there’s a leaky faucet or a pipe breaks in your house! hahaha”.
Truro, Nova Scotia